by admin | Dec 15, 2021 | Accessibility - resources
The absence of subtitling on advertising videos creates a major gap between programming and advertising. Industry professionals would like to see subtitling on television commercials for the deaf and hard-of-hearing develop. French TV trade body, SNPTV, released a...
by Katka Borovska | Dec 12, 2021 | Collections
General information Sector: Insurance Media: Radio, OOH Time period: 2021 Case description In the UK, over 2,220 teens of driving age died, or were seriously injured, on the roads in 2020, seven times more than teen deaths due to drugs abuse. 71% of fatal crashes...
by Katka Borovska | Dec 12, 2021 | Collections
General information Sector: Cosmetics Media: Radio, Podcast Time period: 2021 Case description Lancôme and Radio Monte Carlo created together SKIN STORIES, a podcast dedicated to secrets and innovation around skin and skincare, led by renowned dermatologists and...
by Katka Borovska | Dec 12, 2021 | Collections
General information Sector: D2C Media: Radio, digital and digital audio Time period: 2021 Case description InspectaCar (a used car dealership) wanted to drive leads and awareness through an integrated audio campaign. The client’s objectives were to achieve measurable...
by admin | Dec 10, 2021 | Business cases
In cooperation with TVSquared By Jo Kinsella, President, TVSquared Shift in Thinking: TV & Legacy Processes In this week’s egtabite we bring you expert view from egta’s partner TV Squared on the state of CTV and the need for holistic cross-platform...
