by Paulina Kott | Nov 26, 2021 | Business cases
Background information In this week’s egtabite we put the spotlight on The Global TV Group’s latest initiatives and highlight how sales houses and TV companies can take advantage of the Group’s plentiful resources when promoting TV as an advertising medium. For...
by admin | Nov 15, 2021 | Accessibility - resources
HbbTV offers a powerful toolbox that can facilitate a range of access services, with the advantage that it does not predefine any concrete type of service, leaving it up to service providers to build attractive and useful services. The EBU’s HbbTV & DVB-I...
by Iris Weissbuch | Nov 12, 2021 | Business cases
Background Information This week’s egtabite puts the spotlight on an out-of-the-box initiative for the promotion of The Masked Singer TV show, launched by Ad Alliance and RTL in collaboration with the Dutch supermarket chain Albert Heijn (AH). The Masked Singer...
by Katka Borovska | Nov 9, 2021 | Business cases
About To mark International Breast Cancer Awareness Month, Ogilvy Social.Lab, NRJ Belgium and Pink Ribbon Belgium launched an original campaign to teach essential hand movements that every woman should know, using the tip of her fingers: how to perform a...
