• Log In
  • Log In
  • Home
  • About us
    • Who we are
    • Our network
    • Our team
    • Our board
    • Our Industry Charter
    • Contact us
  • Events
    • Upcoming events
    • Past events
    • Partner events
  • EU Affairs
  • Knowledge Hub
    • Library
    • Expert Series
    • Benchmarking
    • Publications
    • TV Database
    • Radiofocus Database
    • Focus on ad accessibility
      • Ad Accessibility Network
      • Library of resources
  • Tech Hub
Q-Beach House – where music fans and brands come together for an unforgettable summer

Q-Beach House – where music fans and brands come together for an unforgettable summer

by Katka Borovska | Oct 22, 2021 | Business cases

Q-Beach House – the perfect space for brands Every summer, Qmusic returns to the seaside town of Ostend to broadcast live from the Q-Beach House, featuring live performances and music events from the sunny terraces. The Qmusic listeners were invited to visit the...
“Black to Front” sees Channel 4 launch Black-fronted advertising take-over

“Black to Front” sees Channel 4 launch Black-fronted advertising take-over

by Iris Weissbuch | Oct 15, 2021 | Business cases

Background information In September, Channel 4 launched their ambitious “Black to Front” campaign, demonstrating the British public service broadcaster’s continued commitment to challenging the status quo and driving positive change when it comes to Black...
FNAC and NRJ join forces to offer brand new Twitch experience to gamers

FNAC and NRJ join forces to offer brand new Twitch experience to gamers

by Katka Borovska | Oct 8, 2021 | Business cases

The background The concept was put together in collaboration with Native (part of Havas Media) and revolves around the popular radio programme NRJ Radio Stream – broadcast on NRJ, Monday to Friday from 9pm until midnight, and hosted by the popular radio...
Sweden’s TV4 optimises its linear offering with a self-service platform

Sweden’s TV4 optimises its linear offering with a self-service platform

by Iris Weissbuch | Oct 1, 2021 | Business cases

The topic of this week’s egtabite is Sweden’s TV4 new self-service platform, launched earlier this year. The platform, called Advanced TV, allows all advertisers and agencies to book TV spots directly via an online platform. “Our aim is to automate and simplify, to...

Archives

  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • April 2020
  • January 2020
  • October 2019
  • June 2019
  • March 2019

Categories

  • Accessibility – cases
  • Accessibility – resources
  • Business cases
  • Collections
  • Creative Cases TV 2024
  • EU/Regulatory
  • Opinion Pieces
  • Publications
Leading. Connecting. Inspiring.
About us

egta is the international trade body of multiplatform TV and audio businesses. We represent more than 180 members in over 40 markets.

Contact us

Rue Washington 34 / boîte 2
1050 Brussels (Belgium)
T: + 32 2 290 31 31

   

2024 © egta. All rights reserved.