by Katka Borovska | Jun 30, 2021 | Collections
General information Sector: FMCG Media: Radio, online audio, social media, kronehit’s website, livestream on microsite, brand ambassadors Time period: April-June 2021 Case description In 2021, the famous chocolate brand Milka wanted to celebrate its birthday and 120...
by admin | Jun 25, 2021 | EU/Regulatory
Executive Summary TV and radio broadcasters and their sales houses are now present across all devices, allowing audiences to access their content from channels and services in analogue to digital and online, in a linear and non-linear fashion, through their own...
by Iris Weissbuch | Jun 25, 2021 | Business cases
Background information This week’s egtabite invites you to add your voice to the first-ever industry-wide Global Census on Diversity, Equity and Inclusion (DEI) – an initiative led by the World Federation of Advertiser (WFA). Global DEI Census is live – add your voice...
by Katka Borovska | Jun 18, 2021 | Business cases
About In a pioneering move European commercial radio broadcaster, Bauer Media Audio is reinventing radio for music-lovers. UK Radio stations Scala Radio, Jazz FM, Planet Rock and Kerrang! Radio are enriching and extending the live radio experience by launching premium...
by Katka Borovska | Jun 4, 2021 | Business cases
The background UCOOK is a meal kit delivery service that allows customers to order and receive weekly chef-designed meal kits. UCOOK is an established brand in South Africa, especially in bigger cities like Cape Town and Johannesburg. The brand wanted to establish its...
