by Iris Weissbuch | May 28, 2021 | Business cases
Bckground information In this week’s egtabite, we go to the Netherlands, where the Nationaal Media Onderzoek (NMO), representing the interests of the Dutch Media Industry, has appointed Ipsos and Kantar to build a new integrated total media audience measurement...
by Katka Borovska | May 21, 2021 | Business cases
About Radio is traditionally used for activation campaigns that bring short term uplifts in sales. But radio can help brands create mental availability, through high reach and continuity, and affect purchase probabilities, i.e. impacting the underlying consumer habits...
by Iris Weissbuch | May 14, 2021 | Business cases
Background information This week’s egtabite gives us a peek into the latest update of The Global TV Deck. This brand-new research collection is indispensable for marketers seeking to make the most informed decisions regarding their ad investments – illustrating...
by Katka Borovska | May 12, 2021 | Collections
General information Sector: Services Media: TV, radio, online Time period: 2019 – 2020 Case description A Car-Pass is a document that shows the milage history of a vehicle and it has to be provided during the sale of any second-hand car in Belgium. With the Car-Pass,...
by Katka Borovska | May 7, 2021 | Business cases
Background The COVID-19 crisis is unprecedented: it led to the cutting down of advertising budgets and therefore a decrease in media revenues. On the upside however, it also acted as an accelerator, pushing sales houses to innovate and enhance their activities and...
